Genshin Impact says goodbye to Twitter

Genshin Impact says goodbye to Twitter: What does it mean for the community?

Genshin Impactone of the world's most popular video games, recently announced its decision to abandon Twitter as the official platform for communicating with its players. This change marks a turning point in the way the developers of the game, HoYoverse, interact with their global community. Below, we explore the reasons behind this decision, its impact on players and the alternatives the company has put forward.

Why Genshin Impact leave Twitter?

The decision to abandon Twitter seems to be related to changes in the platform under Elon Musk's management, particularly with the subscription system for verified accounts and the reduction of visibility of unverified accounts. According to HoYoverse, the lack of trust in Twitter's algorithm and limitations to ensure effective communication led to this drastic measure.

This change is not unique to Genshin Impact. Several companies have expressed concern regarding the limited reach on Twitter since the implementation of the new policies, which has led to a massive migration to other platforms.

Alternatives proposed by HoYovers

To ensure that players continue to receive quality updates, HoYoverse has promoted the following alternatives:

• Official website of the gameAll news and updates will now be available on the Genshin Impact website.
• Discord: The company is investing more resources in its official server, encouraging direct interaction with players.
• Other social networksInstagram, Facebook and TikTok will also serve as main communication channels.

With this multi-channel approach, HoYoverse aims to offer a more inclusive and personal experience for its global community.

How will this affect the players?

Twitter's departure could have several impacts on the Genshin Impact community:

1. Reduction of spontaneous interactionTwitter was a space where players could quickly interact with the HoYoverse team. Without this platform, communication could become more centralized but less dynamic.
2. Transition to DiscordFor many, this platform will be a new experience. However, those who already use it will enjoy a more direct and organized interaction.
3. Limited access for some users: Not all players use the proposed social networks, which could create an information gap for certain groups.

Context: Genshin Impact and its dominance in social networks

Not surprisingly, this game was the most tweeted game in the world during the first half of 2022, beating out giants like Wordle y Elden Ring. This reflects the magnitude of its community and the relevance that Twitter had as a discussion space for gamers. Countries such as Japan, the United States and South Korea have led conversations about the game, demonstrating its global reach.

Frequently Asked Questions

My personal opinion

The decision to abandon Twitter may seem radical, but it reflects a well-thought-out strategy. In an ever-changing digital ecosystem, companies need to adapt to ensure the quality of their communication. While some players might initially feel disconnected, I believe that diversification to other platforms will benefit the Genshin Impact community in the long run.

Conclusion

Genshin Impact's farewell to Twitter is a reminder of how social media is transforming the way we interact with our favorite brands. As HoYoverse focuses on other channels, it will be up to players to adapt and stay informed. If you're a fan of the game, now is a good time to explore its Discord server and other social platforms.

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